Real Estate Wellness Open House
An innovative partnership between your Real Estate Company and Scentonomy's Re:Fresh Wellness platform, creating immersive property viewings that blend luxury real estate with holistic wellness experiences. Sponsored by your cooperating mortgage lender/broker to connect with wellness-minded homebuyers.
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Reimagining the Open House Experience
The Concept
The Real Estate Wellness Open House Tour transforms traditional property viewings into multi-sensory experiences that resonate with today's wellness-conscious buyers.
Over two consecutive Sundays in September, we'll showcase six exclusive properties while incorporating premium wellness activations that create memorable, emotionally engaging experiences.
This innovative approach aligns with the growing trend of wellness-integrated living spaces, appealing to buyers who prioritize holistic well-being alongside traditional property considerations.
Tour Structure & Wellness Elements
1
Event Schedule
Weekend open house day
One premium building featured
Location: Brooklyn, Manhattan or Queens.
2
Wellness Activations
Custom aromatherapy station by Scentonomy featuring aromatherapy scents designed to align with each property's unique character
Guided breath work and mindfulness sessions that help buyers envision living in the space
Sound therapy experiences creating immersive acoustic environments
3
Mortgage Partnership
Your institution's representatives on-site
Private consultation for financing discussions
Branded materials showcasing mortgage options and pre-approval services
Each property becomes a showcase for how wellness-oriented living can be integrated into different architectural styles and neighborhoods.
Target Audience Profile
The wellness open house is strategically designed to attract qualified prospects with both the means and motivation to purchase premium properties.
Primary Buyers
  • Affluent professionals aged 30-55
  • Income $250k+ with strong financing potential
  • Prioritize wellness as part of lifestyle
  • Seeking properties in premium neighborhoods
Secondary Audience
  • Real estate investors with wellness portfolio focus
  • Design and lifestyle influencers
  • Press representatives covering real estate trends
  • Wellness community thought leaders
Integrated Marketing Strategy
Local Digital Touchpoints
LinkNYC kiosks near property locations featuring 15-second ads with QR codes for RSVP
Scentonomy is eligible for six free screens plus discounted premium content screens every month which run for 28 days that deliver up to 100,000+ plays.
Targeted Email Campaign
Four-part sequence to your real estate buyer/seller lists, including Scentonomy's wellness audience, and new QR code leads
Content progressing from tour teasers to property spotlights to mortgage options.
Social Media Engagement
Instagram and Facebook countdown posts, property walkthroughs with wellness tips
Behind-the-scenes content featuring aromatherapy and sound therapy setup
Live Q&A sessions with bank representatives discussing financing options
All channels converge on the hashtag #WellnessOpenHouseNYC and drive traffic to a dedicated RSVP system integrated with both your real estate company, Scentonomy and sponsoring institution's CRM.
Sponsorship Investment & Benefits
$1325 Sponsorship w/ 6 free screens
$2400 Sponsorship w/6 free + 2 premium lifestyle visual screens
Exclusive Benefits
  • Direct access to qualified mortgage prospects in a relaxed setting
  • Brand exposure across all promotional materials and event signage
  • Social media and press acknowledgment in all communications
  • Opportunity to collect leads from wellness-minded homebuyers
  • Association with innovative real estate marketing concept
  • Ability to showcase specialized mortgage products for luxury properties
Co-Marketing Amplification
1
Pre-Event
Feature the Wellness Open House Tour in all partner email newsletter and social media
Distribute e-flyers with QR codes linking to RSVP platform
Host joint webinar on "Wellness-Minded Real Estate Investment" via Linkedin and Instagram Live
2
During Event
On-site representatives offering exclusive financing options
Branded consultation area for private mortgage discussions
Co-branded take-home materials pairing properties with financing scenarios
3
Post-Event
Collaborative lead nurturing campaign
Follow-up financing workshops for interested attendees
Case study development highlighting success stories
Expected Outcomes & Next Steps
90+
Qualified Attendees
High-intent prospects across six premium properties
30%
Conversion Rate
Attendees who request follow-up showings & mortgage consultations
4X
Media Coverage
Increased press attention compared to standard open houses
Ready to Transform the Open House Experience?
This innovative partnership opportunity positions all key players at the intersection of wellness and real estate – two powerful market forces shaping consumer decisions.
By sponsoring the Real Estate Wellness Open House Tour, you'll gain exclusive access to motivated buyers in an emotionally engaging environment that naturally facilitates meaningful financial and lifestyle conversations.
Next step: Confirm partnership by September 15th to secure full promotional benefits across all marketing channels.